Research at Amity School of Business Administration

At the Amity School of Business Administration, research focuses on generating practical and impactful insights that address emerging challenges in business, organizations, and society. The School encourages interdisciplinary research that integrates management theory, industry practice, and policy perspectives.

Key research areas include:

• Leadership, Human Capital & Organizational Behaviour
  Ethical leadership, talent development, employee engagement, workplace wellbeing, and organizational culture.
• Marketing, Consumer Behaviour & Digital Markets
  Consumer insights, branding, digital marketing strategies, and customer experience management.
• Finance, Financial Markets & Risk Management
  Corporate finance, investment analysis, financial decision-making, and emerging financial innovations.
• Entrepreneurship, Innovation & Business Strategy
  Start-up ecosystems, innovation management, strategic growth, and entrepreneurial development.
• Business Analytics & Digital Transformation
  Data-driven decision making, business analytics, and the role of emerging technologies in organizations.
• Sustainable Business & Responsible Management
  Corporate responsibility, ethical governance, sustainability strategies, and inclusive economic development.

Through these focus areas, ASBA aims to foster high-quality research, industry collaboration, and knowledge creation that supports responsible leadership and sustainable business growth.